Pop on in for a treat!

We LOVE hearing from our customers. Contact us anytime (575) 391-7897
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Remember when . . .

Penny candy was a penny
Toys were simple

We carry the candy and toys you remember as a kid.
Walk through our doors and take a trip down memory lane.

Keep It Sweet Shoppe also carries a variety of unique products from across the United States:

Heart of the Desert Pistachios
Birnn Chocolates of Vermont
Seattle Chocolates
Lammes Candies
Channel Craft Toys

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We also carry:
Jelly Belly  |  Ty Plush  |  Gund Plush  |  Cherished Girl  |  Brio Wooden Trains & Toys  |  Laser Pegs

Gift Boxes are available for all occasions.  You pick your sweets, we pack your sweets. (Local delivery available for nominal charge.)

Do you need something sweet for that special occasion (wedding reception, bridal or baby shower, quinceanera, birthday party)? We can help with stock on hand or special orders.

All about the Keep It Sweet Shoppe

Welcome to Keep It Sweet Shoppe (K.I.S.S). After spending over 20 years in the financial industry I decided I needed a break from the ‘corporate world’. Several months of researching and here I am running a candy and toy store. What fun I am having!


The store opened in December 2010. I specialize in nostalgic candy and retro toys but I have other fun and delicious things as well. If you are ever in Hobbs New Mexico stop by and see me – I would love to visit and reminiscence with you.